Signals · Trust

What Are Trust Signals?

Trust signals are the proof a business is real and credible — a visible phone number and address, a contact email, social profiles, secure forms, policy links, testimonials, and certification marks. They are what a buyer and a machine both look for.

All Nine Categories →How DNA Match Uses Them

The Definitions

The 9 Signals in This Category

Each is defined the way a customer would read it — plainly, with no fix instruction and no data source named. DNA Match counts a signal only where the winners in your market clearly separate from the trailing pages.

Visible phone number: Whether a phone number is visible on the page — the most basic sign a real business can be reached.
Visible street address: Whether a street address is visible — a plain sign the business has a real place.
Visible contact email: Whether a contact email is visible for a visitor who would rather write than call.
Number of social profile links: How many social-profile links the page carries — the off-site presence that corroborates a real business.
Forms submit securely: Whether the page's forms send over a secure connection, so what a visitor types stays protected.
Privacy policy link: Whether the page links to a privacy policy — a baseline of transparency a careful visitor looks for.
Terms / legal link: Whether the page links to its terms or legal information.
Testimonials / reviews on page: Whether the page shows testimonials or reviews — social proof from the people it has served.
Certification / trust badges: Whether the page shows certification or trust marks that vouch for the business.