Measure the Signature the Sites Above You Share.
Rank DNA opens with a full read of your own site — speed, security, structure, and whether machines can read you at all — then reads the pages ranking above you in your category and city and derives the signal differential: what the winners share that your site has not yet matched. One report, two readings — your foundation, and where you stand against the market. Measured, not assumed.
The Four Measured Pillars
One composite, derived from four measurements — each carrying its own coverage grade, so you always know how much was measured and how much was not.
DNA Match
How many of the separating on-page signals the winners share your site also carries — measured against the cohort resolved from your market, not a generic checklist.
How DNA Match Is Measured →Organic Presence
Where you actually rank across your buyer-intent keywords, read against live positions — never a guess, and never a fabricated number.
How Organic Presence Is Measured →Competitive Position
Your standing relative to the specific sites resolved from your category and city — the cohort actually ranking above you.
How Competitive Position Is Measured →Closeable Gap
The measured distance between you and the winners — what separates you, stated as standing, never as a recipe.
How the Closeable Gap Is Measured →How the Differential Is Derived
The cohort is resolved from your category and city — the specific sites actually ranking above you, not a national average. We read the winners and the also-rans, measure the signals that separate them, and compute what that difference is worth per market. What works in your industry is measured, not assumed.
Your site is then measured against that derived signature, pillar by pillar, each with its coverage grade. A page that refuses a compliant read is reported as a finding, never worked around. Every number in the report is measured or derived; where we could not measure, the report says so — that honesty is the point.
Not a button that prints the same report for everyone.
Your Health Read and Your Market Read, in One
Your Rank DNA report begins with your own site measured against the standard — the health read — then measures that foundation against the sites already winning your market. One report, both readings, and it is genuinely free with an account. The Rank Codex Report is a separate instrument, by direct engagement only — the whole of a site examined and corrected, for the few clients a market can hold.