What Is Competitive Position?
Competitive Position is a measure of how strong you are, when you do appear, versus the other domains in the race. It reads your best organic position, your place on the domain leaderboard, and how many of the tracked phrases you show up for.
What This Pillar Reads
Your standing among the domains that rank for these phrases — your best organic position, your place on the domain leaderboard, and how many of the phrases you show up for.
How to Read the Score
The score runs 0–100 — higher means more of the measured thing is present, read as a ladder of named bands rather than a raw percentage.
A Worked Example From the Sample Market
Real measurements from the anonymized public sample — the numbers are the business’s own; only the identity is masked.
In the sample market, the leaderboard of domains ranking for the tracked phrases held 47 names. The subject domain's best organic position was 1, and it ranked third on that leaderboard — measured against the real field, not a national authority average.
Real measurements from the published sample market — the business and its city are masked, the numbers are its own. The same figures read on the live sample report.
Why This Measurement Is Hard
The leaderboard is not a stored authority number. It is assembled fresh each run from the domains actually ranking for your phrases in your market, and your place in it is read directly. A refused or unreadable result is reported, never invented, and every figure carries its coverage grade. A template tool hands everyone the same domain-authority score; this reads the real field you are ranking into, the day you are ranking into it.
When It Moves
It rises as you climb positions, win more of the phrases, and move up the leaderboard — each a measured difference against the prior scan.
What It Is Not
Naming what a measurement does not claim is how it stays a measurement.
- business quality
- the DNA signature
- a full off-page authority audit
The Questions People Ask
What is Competitive Position?
Competitive Position is your standing among the domains that rank for your tracked phrases — your best organic position, your place on the leaderboard, and the share of phrases you appear for.
Does Competitive Position measure off-page authority?
No. Position reads where you stand in the organic results themselves. A full off-page authority read is a separate layer that only real backlinks and time move.
The Rank Codex reads the leaderboard at depth — the domains around you, the phrases in play, and the order in which position is won.
Derive Your Own Rank DNA
This is measured for your category and your city — the cohort resolved from the pages actually ranking above you, the differential computed fresh. Rank DNA is the free account that runs it on your site.