What Are Structured-Data Signals?
Structured-data signals are the machine-readable data that tells engines what a page is — the business, the reviews, the breadcrumb trail, the products or services, and the site search. It is how a page states its facts in a form a machine can quote.
The 8 Signals in This Category
Each is defined the way a customer would read it — plainly, with no fix instruction and no data source named. DNA Match counts a signal only where the winners in your market clearly separate from the trailing pages.
- Has JSON-LD structured data
- Whether the page carries machine-readable structured data at all — facts stated in a form engines can lift directly.
- LocalBusiness structured data
- Whether the page states, in structured data, that it is a local business, with its name, place, and contact.
- Organization structured data
- Whether the page identifies its organisation in structured data — the entity behind the site.
- FAQPage structured data
- Whether the page marks its questions and answers as structured data an engine can lift into a rich result.
- Review/AggregateRating structured data
- Whether the page states its reviews or star rating in structured data engines can show.
- BreadcrumbList structured data
- Whether the page's breadcrumb trail is also stated in structured data, so results can show the path.
- Product/Service structured data
- Whether the page describes its product or service in structured data, with the details a shopper looks for.
- WebSite/SearchAction structured data
- Whether the site declares its own search in structured data, so results can offer a search box.
The Questions People Ask
What are structured data signals?
Structured-data signals are the machine-readable data that tells engines what a page is — the business, the reviews, the breadcrumb trail, the products or services, and the site search. It is how a page states its facts in a form a machine can quote.
Do these signals tell me how to fix my site?
No. These are definitions — what each signal is and why the winning pages carry it. The specific work belongs to the member report and the Rank Codex, never a public page.
The Rank Codex reads these signals at depth, in the order they are worth the work — decomposed and specific to your market.