What Are Local Signals?
Local signals tie a page to a place and its customers — a mention of the target city, an embedded map, and the business hours. They are how a local page proves it belongs to its market.
The 3 Signals in This Category
Each is defined the way a customer would read it — plainly, with no fix instruction and no data source named. DNA Match counts a signal only where the winners in your market clearly separate from the trailing pages.
- Mentions the target city/market
- Whether the page names the city or market it serves, tying it to a place a searcher is looking in.
- Embedded map
- Whether the page embeds a map, showing where the business physically is.
- Business hours on page
- Whether the page shows business hours, so a visitor knows when it is open.
The Questions People Ask
What are local signals?
Local signals tie a page to a place and its customers — a mention of the target city, an embedded map, and the business hours. They are how a local page proves it belongs to its market.
Do these signals tell me how to fix my site?
No. These are definitions — what each signal is and why the winning pages carry it. The specific work belongs to the member report and the Rank Codex, never a public page.
The Rank Codex reads these signals at depth, in the order they are worth the work — decomposed and specific to your market.