Signals · Link

What Are Link Signals?

Link signals read how a page connects to the rest of the site and the wider web — how many outbound links it carries and the share marked nofollow. Links are how a page joins the graph engines read.

The Definitions

The 2 Signals in This Category

Each is defined the way a customer would read it — plainly, with no fix instruction and no data source named. DNA Match counts a signal only where the winners in your market clearly separate from the trailing pages.

Number of outbound links
How many links the page points to other websites — the outward connections that place it in the wider web.
Share of outbound links marked nofollow
The share of the page's outbound links marked so they pass no ranking credit.
Common Questions

The Questions People Ask

What are link signals?

Link signals read how a page connects to the rest of the site and the wider web — how many outbound links it carries and the share marked nofollow. Links are how a page joins the graph engines read.

Do these signals tell me how to fix my site?

No. These are definitions — what each signal is and why the winning pages carry it. The specific work belongs to the member report and the Rank Codex, never a public page.

The Rank Codex reads these signals at depth, in the order they are worth the work — decomposed and specific to your market.