What separates page-one personal injury lawyer sites in Phoenix
Measured on 9 top-ranked and 6 bottom-ranked distinct sites in this market. Correlation in our measured sample, not causation.
| Signal (measured) | Top-ranked | Bottom-ranked | Gap | Leans |
|---|---|---|---|---|
| Organization structured data | 83% | 17% | +67 pts | ▲ top-ranked |
| Review/AggregateRating structured data | 67% | 0% | +67 pts | ▲ top-ranked |
| Mentions the target city/market | 100% | 33% | +67 pts | ▲ top-ranked |
| Embedded map | 67% | 0% | +67 pts | ▲ top-ranked |
| Business hours on page | 67% | 0% | +67 pts | ▲ top-ranked |
| Product/Service structured data | 50% | 0% | +50 pts | ▲ top-ranked |
| Visible phone number | 100% | 50% | +50 pts | ▲ top-ranked |
| Visible street address | 83% | 33% | +50 pts | ▲ top-ranked |
| Site icon present | 100% | 67% | +33 pts | ▲ top-ranked |
| Has an embedded video | 50% | 17% | +33 pts | ▲ top-ranked |
| Main-content landmark region | 67% | 33% | +33 pts | ▲ top-ranked |
| Breadcrumb navigation | 67% | 33% | +33 pts | ▲ top-ranked |
| Has JSON-LD structured data | 83% | 50% | +33 pts | ▲ top-ranked |
| WebSite/SearchAction structured data | 83% | 50% | +33 pts | ▲ top-ranked |
| Visible contact email | 33% | 0% | +33 pts | ▲ top-ranked |
| Share of images with alt text | 60% | 80% | -19 pts | ▼ bottom-ranked |
Presence among the 9 top-ranked and 6 bottom-ranked distinct sites we have measured. Higher on top-ranked = a signal the winners share more often. Correlation, not cause.
Only confirmed/observed measurements enter these aggregates; we never publish an individual site's numbers. See the cross-industry board →