What separates page-one hvac repair sites in Broadview
Measured on 6 top-ranked and 8 bottom-ranked distinct sites in this market. Correlation in our measured sample, not causation.
| Signal (measured) | Top-ranked | Bottom-ranked | Gap | Leans |
|---|---|---|---|---|
| Privacy policy link | 100% | 0% | +100 pts | ▲ top-ranked |
| Terms / legal link | 100% | 0% | +100 pts | ▲ top-ranked |
| Declares a canonical URL | 0% | 67% | -67 pts | ▼ bottom-ranked |
| Site icon present | 100% | 33% | +67 pts | ▲ top-ranked |
| Title length in the effective range | 0% | 67% | -67 pts | ▼ bottom-ranked |
| Meta description length in range | 0% | 67% | -67 pts | ▼ bottom-ranked |
| Open Graph tags for sharing | 100% | 33% | +67 pts | ▲ top-ranked |
| LocalBusiness structured data | 100% | 33% | +67 pts | ▲ top-ranked |
| Visible contact email | 0% | 67% | -67 pts | ▼ bottom-ranked |
| Testimonials / reviews on page | 0% | 67% | -67 pts | ▼ bottom-ranked |
| Sane heading hierarchy | 50% | 100% | -50 pts | ▼ bottom-ranked |
| Mobile viewport declared | 100% | 67% | +33 pts | ▲ top-ranked |
| Page language declared | 100% | 67% | +33 pts | ▲ top-ranked |
| Character encoding declared | 100% | 67% | +33 pts | ▲ top-ranked |
| Has a meta description | 100% | 67% | +33 pts | ▲ top-ranked |
| Exactly one H1 | 100% | 67% | +33 pts | ▲ top-ranked |
Presence among the 6 top-ranked and 8 bottom-ranked distinct sites we have measured. Higher on top-ranked = a signal the winners share more often. Correlation, not cause.
Only confirmed/observed measurements enter these aggregates; we never publish an individual site's numbers. See the cross-industry board →