Sample Report·A real Rank DNA run — real market, real competitors, real numbers·only the subject's identity is masked
Site Health · the single-page foundation read
how to read thisThe health read your site earns on its own — before the market is considered. Sound fundamentals here are the floor the whole-market read in the tabs above builds on.
80/ 100Scan Score
The thing to fix first: Shows a gap worth a closer look.
your weakest area
Infrastructure & security
Fair
On-page & technical
Strong
nearly all checks in good shape
Performance & speed
Strong
how fast your page loads for real visitors (field data)
Accessibility & usability
Strong
how well people and machines can actually use your page
Web best practices
Strong
how well your page follows modern web standards
Click any section header to collapse it, or any finding to see what it costs you and how we know it.
StrongPerformance & speedhow fast your page loads for real visitors2 checks
takes about 1.8 seconds
for your main content to appear for real visitors on mobile
Lab speed moderate — a single controlled lab load
Two clocks, one honest answer
Real visitors
1.8s
field · how it actually loads for them
Our lab run
4.7s
a single controlled load
Real visitors experience the field number because it reflects their real devices and networks; our lab run is one controlled load. When they differ, the field number is the one search and answer engines weigh — the reconciliation most scanners leave dangling.
This site doesn't yet have enough real-user traffic for field data — normal for many sites, and we won't invent a trend we can't measure.
What we found
Your mobile page takes about 4.7 seconds to show its main content (a fast page is under 2.5 seconds)DerivedConfirmeddetail
Most people abandon a page that's slow to load on their phone — a slow site quietly loses visitors before they ever see what you offer, and search and AI systems factor load speed into how they rank and represent you.
How we know: derived from our page-speed measurement run
Core Web Vitals: field vs lab — see the explainer and run a live check.
Several accessibility checks on your page are failing (things like colour contrast, heading order and link names)DerivedObserveddetail
Accessibility problems shut real customers out — people using phones, keyboards, or screen readers — and the same barriers make it harder for search and AI systems to read your page cleanly.
How we know: derived from our audit run
What this means. Load speed is a documented ranking factor and the single biggest driver of whether a visitor stays. Real-user field data is what search and answer engines actually weigh — a snapshot can't show it.
StrongOn-page & technicalhow clearly you read to search and AI systems7 checks
How you appear in a search result
www.■■■■■■■.com
Houston Personal Injury Lawyers | ■■■■■■■, P.C.
Call a Houston Personal Injury lawyer you can trust. Our passion is speaking up for the injured since 1979. Free consultation. ■■■■■■■.
What we found
✓ Your homepage is open to search enginesRead directlyConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read directly from your homepage
✓ Your homepage is served securelyRead directlyConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read directly from your homepage
✓ Your homepage points search engines to a single clean addressRead directlyConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read directly from your homepage
What is a canonical tag? — see the explainer and run a live check.
✓ Your homepage title is doing its jobRead directlyConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read directly from your homepage
✓ The on-page basics on your homepage look solidRead directlyConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read directly from your homepage
Search crawlers can be refused when they check a page before fetching it, so parts of your site — including your sitemap — can go unreadRead directlyConfirmeddetail
When search and AI systems can't cleanly crawl your page, they index and represent you worse — or skip parts of you entirely.
How we know: read directly from your homepage
We couldn't examine your technical foundation in this scanRead directlyRequires deeper scandetail
It bears on how reliably search and AI systems can crawl and index your site; the full investigation reads it directly.
How we know: read directly from your homepage
What this means. This is how a search result and an AI answer engine actually see your page — the title, the summary, the structure they read before anything else. Get these wrong and they represent you for fewer of the things you actually do.
FairInfrastructure & securitywhat most audits never check2 checks
✓Your security certificate is valid and healthy
!Several protective security settings appear to be absent
What we found
✓ Your security certificate is valid and healthyPublic recordConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read from your DNS, certificate and response headers
Several protective security settings appear to be absentPublic recordObserveddetail
Weak email and security signals let others spoof your address and make inboxes and browsers trust you less — which can cost you delivered email and customer confidence.
How we know: read from your DNS, certificate and response headers
What this means. DNS, mail authentication, TLS and security headers decide whether inboxes and browsers trust you — a blind spot for every scanner that only reads the page, and mostly readable even when your site refuses one.
ReadDomain & registrationyour address, your runway2 checks
Your addresses funnel to one clean, secure home
https■■■■■■■.com→httpswww.■■■■■■■.com
What we found
✓ Your domain has been established for about 27 years (since 1999)Public recordConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read from public registration records
Your domain isn't using DNSSEC, an added protection against domain hijackingPublic recordObserveddetail
A small observation — nothing that needs action today.
How we know: read from public registration records
What is DNSSEC? — see the explainer and run a live check.
What this means. If your registration lapses, your site and email go dark overnight; and how your addresses redirect decides whether search sees one clean site or several competing for the same credit.
CleanSafety & reputationthe safety lists we checked1 check
✓
Not on the safety lists we checked
What we found
✓ Your site is not on the safety lists we checkedPublic recordObserveddetail
Nothing to act on here from what we could see — keep it that way.
How we know: checked against public safety lists
What this means. A site flagged as unsafe is hidden behind a browser warning and pushed out of results — the fastest way to become invisible and lose trust at once. A clean read is a narrow, honest trust signal, not a full security audit.
LockedOff-page authority & findabilityhow the web vouches for you0 checks
What we found
Nothing flagged here in what we could examine — a genuinely good sign, not a gap.
What this means. The wider web's endorsement is one of the strongest ranking factors, and the profiles you link to are how answer engines corroborate that you are who you say you are. The full link picture is the codex's.
StrongSearch vs AI readinessanswer-engine readiness4 checks
Search readiness
Strong
full page read
AI answer-engine readiness
Strong
crawler access + structured data read
What we found
Shows a gap worth a closer lookRead directlyConfirmeddetail
The crawlers you turn away can't see you — including the AI engines your customers increasingly ask instead of searching.
How we know: read directly from your robots.txt
✓ Your crawler settings look reasonableRead directlyConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read directly from your robots.txt
We couldn't examine your search/ai crawler governance in this scanRead directlyRequires human reviewdetail
It bears on which crawlers are allowed to see your site; the full investigation reads it directly.
How we know: read directly from your robots.txt
✓ Your robots.txt lets the major AI and search crawlers inRead directlyConfirmeddetail
Nothing to act on here from what we could see — keep it that way.
How we know: read from your robots.txt and how your page renders
What this means. Most sites are built for search but not for the answer engines your customers increasingly ask instead of searching. This is a qualitative read of what those engines can reach and represent — never a fabricated score.
CoverageConfidence & coverageexactly what we could and couldn't see, and whyno other scanner tells you this
We examined https://www.■■■■■■■.com/ (after following your site's redirects). We examined 1 page — your homepage — and read its content. We read robots.txt (present). Your XML sitemap is an index listing 3 child sitemaps. We read its structure but did not open the child sitemaps or the pages they list in this scan. This scan does not execute JavaScript and does not crawl beyond the homepage; a full investigation examines every page.
technical
full
full page read
on page
full
full content read
ai readiness
full
crawler access + structured data read
signal
full
business signals read from the homepage
authority
partial
approximated from on-page proxies (reduced confidence)
infrastructure
full
read from DNS, the TLS handshake and response headers (available even when the page is refused)
compliance
full
read from robots.txt
What fed your Scan Score
On-page & technicalStrongnearly all checks in good shape
Performance & speedStronghow fast your page loads for real visitors (field data)
Accessibility & usabilityStronghow well people and machines can actually use your page
Web best practicesStronghow well your page follows modern web standards
Infrastructure & securityFairmost checks in good shape
Business signalsStronghow well the page is set up to turn visits into customers
What this means. The Scan Score is a weighted read of only the fundamentals we could genuinely check on this page today — never a ranking prediction, and no number at all when there is too little to score fairly.
Rank DNA · personal injury lawyer · Houston, Texas
80
Main score
ConfirmedA weighted read of DNA, Presence, Position & Closeable
pulse healthCriticalWeakAt riskGap zoneCompetitiveElite
One score, measured against the sites ranking above you for personal injury lawyer in Houston. Every pillar carries its coverage grade.
how to read thisYour headline and its four pillars, each with the coverage grade that says how sure we are. The radar is your capability profile by category — you against the top cohort. Click a pillar to see exactly what it measures.
DNA Match — matched against the top cohort across 28 separating signals (3 top / 3 bottom pages, cohort source: serp)
How much of the winning on-page signature your page already carries — not your rank.
what it measuresThe on-page signals the pages ranking above you share and the trailing pages lack — structured data, titles, headings, content depth, local cues, proof, images, links — scored on your page against the top-cohort norm, with partial credit.
how it is measuredWe read the top and the trailing organic pages, measure the same 58 signals on all of them, keep only the signals where the top cohort genuinely separates from the bottom, and compare your page to the top-cohort average across that separating set.
it moves whenIt rises when your page carries more of the separating signature — confirmed only on a fresh scan.
what it is not
- a rank prediction
- proof your business is better
- the search engine's real algorithm
- a claim your page is identical to the winners
Presence — absolute coverage across 8 tracked keywords (7 found, 4 in the top 3)
How often your domain actually shows up in the organic results for the buyer phrases.
what it measuresReal appearance in organic results across the tracked buyer keywords — coverage, plus extra weight for the phrases where you sit in the top 10 and the top 3.
how it is measuredWe read organic-only results for each tracked phrase, note found-or-not and the position, and weight top-10 and top-3 placements above a bare appearance.
it moves whenIt rises as your domain appears for more of the phrases, higher up — a measured fact each scan.
what it is not
- the DNA signature
- paid ads or the map pack
- a traffic guarantee
Position — best organic rank 2, leaderboard position 5
When you do appear, how strong you are versus the other domains in the race.
what it measuresYour standing among the domains that rank for these phrases — your best organic position, your place on the domain leaderboard, and how many of the phrases you show up for.
how it is measuredWe build the leaderboard of domains across the tracked phrases, locate yours, and read your best position and your keyword footprint.
it moves whenIt rises as you climb positions, win more of the phrases, and move up the leaderboard.
what it is not
- business quality
- the DNA signature
- a full off-page authority audit
Closeable — 23/28 separators already met; 5/5 of the open gaps are low/medium effort
How much of the gap is realistically within reach — credit for what you meet, plus how fixable the rest is.
what it measuresThe reachable upside on the DNA checklist — credit for the separating signals you already meet, and, among the open ones, how many are low-or-medium effort rather than hard.
how it is measuredWe take the separating signals, credit the share you already meet, and read the copyability of the open ones (easy / medium / hard / moat).
it moves whenIt rises as the low-and-medium-effort separators move to the top-cohort norm and are re-read.
what it is not
- a ranking promise
- the Presence or Position pillars
- an hours estimate
youtop cohort
The Opportunity · Sample
The Revenue A Site Isn't Capturing
This is existing demand in Houston — searches happening every month — going to the practices ranked above you. It costs nothing to recover, because organic traffic carries no media spend. Every figure below traces to the real scan, the licensed keyword data, or a named published study. The one number you provide is your average case value.
Sample · Real Measurements From A Real Market · Names Changed
sourced 78 days ago · 2026-08-17
Recovered Opportunity, Per Month
—
Revenue you're not capturing, at no added cost, because it's organic.
Over 6 Months—
Over 12 Months—
Leads / Month—
$
The one number that is yours — nothing here is guessed for you.
Projection — models a gradual ranking climb, not a measured pace.
2 · What Each Position Is Worth
For your keywords, this is the monthly traffic each rung represents — computed on the one complete published CTR curve (). Your average standing is marked; the top-3 zone is where the demand concentrates.
3 · Where The Opportunity Lives
Every tracked keyword — its real monthly volume, your current position, and the traffic and value of reaching the target zone. Toggle any row off to see it leave the total. Keywords with no licensed volume are shown honestly and excluded from the math.
4 · The Recovery, Accumulating
Projection · a modeled gradual climb, owner-adjustable — not a measured pace. The area is cumulative recovered revenue as ranking improves over the year.
Month 1Month 6Month 12
6 · What This Traffic Would Cost In Ads
7 · Who's Capturing It Now
The practices holding the top of your market right now (names withheld). Between them they take the leads you're not — — a month on the keywords where you sit outside the target zone.
8 · When A Buyer Asks An AI
This Is What A Perfect Site Earns You
— at no added media cost, because it's demand that already exists. The Rank Codex is how we get you there: it traces the exact signals the practices above you share, sequences the work, and re-measures until you hold the positions this model prices.
Site Health→
Rank DNA→
The Rank Codex
Included with your free Rank DNA report when you create an account.
Create your free account →Sources & Assumptions
Every figure on this page, and where it comes from. Where a conservative estimate was chosen, it says so. Data loaded from the market-study store shows its age — nothing stored is presented as "current".
Published sources, cited
DNA Chain
DNA Match 93 · ConfirmedWhat the pages ranking above you share, signal by signal. 23 of 28 separating signals you already carry; the rest are where the top cohort pulls ahead. Click a strand to read its story — never the remedy, the standing.
carriedpartialmissinghover or focus a rung
🧬
Click any strand
Each rung is one signal the winners share. Click it to see what it is, how you compare, what it means for your ranking, and whether closing it would help.
What this strand is
You vs the top rankers
you top ~
What it means for your ranking
Would closing it help?
23 carried0 partial5 missing
Rank Vision command deck
Live meters for www.■■■■■■■.com. Drag the what-if levers — every pillar and Main respond as a labeled projection. Presence and Position confirm only on a fresh scan.
About www.■■■■■■■.comMain pulse · Competitive
Click a score label for its explanation. High DNA with low Presence is real — they measure different things.
80
MAIN
Competitive
One weighted headline so a pretty page can never look elite while it is invisible.
The measured values above are your reading today. The interactive what-if — drag every lever and watch all four pillars and your Main score respond — opens with a free account.
One weighted headline so a pretty page can never look elite while it is invisible.
what it measuresA single weighted reading of the four pillars — Presence weighted heaviest so ranking reality leads, DNA next, then Position and Closeable.
how it is measuredA single weighted reading of the four pillars, each on 0–100.
it moves whenIt moves as any pillar moves — most when Presence and DNA move.
what it is not
- a guarantee
- a second overall number — there is only one headline
How much of the winning on-page signature your page already carries — not your rank.
what it measuresThe on-page signals the pages ranking above you share and the trailing pages lack — structured data, titles, headings, content depth, local cues, proof, images, links — scored on your page against the top-cohort norm, with partial credit.
how it is measuredWe read the top and the trailing organic pages, measure the same 58 signals on all of them, keep only the signals where the top cohort genuinely separates from the bottom, and compare your page to the top-cohort average across that separating set.
it moves whenIt rises when your page carries more of the separating signature — confirmed only on a fresh scan.
what it is not
- a rank prediction
- proof your business is better
- the search engine's real algorithm
- a claim your page is identical to the winners
How often your domain actually shows up in the organic results for the buyer phrases.
what it measuresReal appearance in organic results across the tracked buyer keywords — coverage, plus extra weight for the phrases where you sit in the top 10 and the top 3.
how it is measuredWe read organic-only results for each tracked phrase, note found-or-not and the position, and weight top-10 and top-3 placements above a bare appearance.
it moves whenIt rises as your domain appears for more of the phrases, higher up — a measured fact each scan.
what it is not
- the DNA signature
- paid ads or the map pack
- a traffic guarantee
When you do appear, how strong you are versus the other domains in the race.
what it measuresYour standing among the domains that rank for these phrases — your best organic position, your place on the domain leaderboard, and how many of the phrases you show up for.
how it is measuredWe build the leaderboard of domains across the tracked phrases, locate yours, and read your best position and your keyword footprint.
it moves whenIt rises as you climb positions, win more of the phrases, and move up the leaderboard.
what it is not
- business quality
- the DNA signature
- a full off-page authority audit
How much of the gap is realistically within reach — credit for what you meet, plus how fixable the rest is.
what it measuresThe reachable upside on the DNA checklist — credit for the separating signals you already meet, and, among the open ones, how many are low-or-medium effort rather than hard.
how it is measuredWe take the separating signals, credit the share you already meet, and read the copyability of the open ones (easy / medium / hard / moat).
it moves whenIt rises as the low-and-medium-effort separators move to the top-cohort norm and are re-read.
what it is not
- a ranking promise
- the Presence or Position pillars
- an hours estimate
About your site
What-if (all four pillars)
DNA
93
PRESENCE
67
POSITION
75
MAIN
80
Explore the what-if
Drag every lever and watch DNA, Presence, Position and your Main score respond as a live projection. The interactive deck opens with a free account.
Create your free account →Four real readingsFrom this scan onlyDNA measured
Scorecard · www.■■■■■■■.com
Each pillar is a real measurement. High DNA with low Presence is possible — they measure different things.
Main
80
CompetitiveOne weighted headline so a pretty page can never look elite while it is invisible.
Click for Main score explanation
One weighted headline so a pretty page can never look elite while it is invisible.
what it measuresA single weighted reading of the four pillars — Presence weighted heaviest so ranking reality leads, DNA next, then Position and Closeable.
how it is measuredA single weighted reading of the four pillars, each on 0–100.
it moves whenIt moves as any pillar moves — most when Presence and DNA move.
what it is not
- a guarantee
- a second overall number — there is only one headline
DNA MatchElite
93/100
How much of the winning on-page signature your page already carries — not your rank.
Moves when: It rises when your page carries more of the separating signature — confirmed only on a fresh scan.
- · 23 of 28 separating signals already carried
- · measured on your page against the top-cohort norm
Click for full DNA Match explanation
How much of the winning on-page signature your page already carries — not your rank.
what it measuresThe on-page signals the pages ranking above you share and the trailing pages lack — structured data, titles, headings, content depth, local cues, proof, images, links — scored on your page against the top-cohort norm, with partial credit.
how it is measuredWe read the top and the trailing organic pages, measure the same 58 signals on all of them, keep only the signals where the top cohort genuinely separates from the bottom, and compare your page to the top-cohort average across that separating set.
it moves whenIt rises when your page carries more of the separating signature — confirmed only on a fresh scan.
what it is not
- a rank prediction
- proof your business is better
- the search engine's real algorithm
- a claim your page is identical to the winners
PresenceGap zone
67/100
How often your domain actually shows up in the organic results for the buyer phrases.
Moves when: It rises as your domain appears for more of the phrases, higher up — a measured fact each scan.
- · 88% keyword coverage
- · 50% of phrases in the top 3
Click for full Presence explanation
How often your domain actually shows up in the organic results for the buyer phrases.
what it measuresReal appearance in organic results across the tracked buyer keywords — coverage, plus extra weight for the phrases where you sit in the top 10 and the top 3.
how it is measuredWe read organic-only results for each tracked phrase, note found-or-not and the position, and weight top-10 and top-3 placements above a bare appearance.
it moves whenIt rises as your domain appears for more of the phrases, higher up — a measured fact each scan.
what it is not
- the DNA signature
- paid ads or the map pack
- a traffic guarantee
PositionCompetitive
75/100
When you do appear, how strong you are versus the other domains in the race.
Moves when: It rises as you climb positions, win more of the phrases, and move up the leaderboard.
- · best organic rank #2
- · leaderboard position #5
Click for full Position explanation
When you do appear, how strong you are versus the other domains in the race.
what it measuresYour standing among the domains that rank for these phrases — your best organic position, your place on the domain leaderboard, and how many of the phrases you show up for.
how it is measuredWe build the leaderboard of domains across the tracked phrases, locate yours, and read your best position and your keyword footprint.
it moves whenIt rises as you climb positions, win more of the phrases, and move up the leaderboard.
what it is not
- business quality
- the DNA signature
- a full off-page authority audit
CloseableElite
90/100
How much of the gap is realistically within reach — credit for what you meet, plus how fixable the rest is.
Moves when: It rises as the low-and-medium-effort separators move to the top-cohort norm and are re-read.
- · 82% of separators already met
- · 5 separators still open
Click for full Closeable explanation
How much of the gap is realistically within reach — credit for what you meet, plus how fixable the rest is.
what it measuresThe reachable upside on the DNA checklist — credit for the separating signals you already meet, and, among the open ones, how many are low-or-medium effort rather than hard.
how it is measuredWe take the separating signals, credit the share you already meet, and read the copyability of the open ones (easy / medium / hard / moat).
it moves whenIt rises as the low-and-medium-effort separators move to the top-cohort norm and are re-read.
what it is not
- a ranking promise
- the Presence or Position pillars
- an hours estimate
Where you stand
www.■■■■■■■.com carries DNA 93/100 and appears on 7 of 8 tracked buyer phrases for personal injury lawyer in Houston.
What top businesses have
Top organic businesses in this field: attorneys.superlawyers.com, jefftoddlaw.com, zehllaw.com. On average they share stronger structured data, proof, and local & content depth.
Presence ceiling
Realizing the reachable separators could carry projected DNA toward ~100/100; organic presence follows only as real rankings move — a projection, not a promise.
Capability radar
Your capability profile by category against the top cohort. Hover an axis for its you-vs-top reading; drag an axis to simulate closing that category — the what-if levers move with it. Every projected shape is a projection.
youtop cohortprojected projection
Keyword battlefield
Every tracked buyer phrase — your organic position and the domain that owns it. A phrase we could not read says so; a phrase you do not rank for says that, distinctly.
| # | Keyword | Your rank | Winner |
|---|---|---|---|
| 1 | personal injury lawyer near me | #2 | attorneys.superlawyers.com |
| 2 | personal injury lawyer | #3 | attorneys.superlawyers.com |
| 3 | best personal injury lawyer | #17 | attorneys.superlawyers.com |
| 4 | top rated personal injury lawyer | #16 | attorneys.superlawyers.com |
| 5 | best personal injury lawyer near… | #3 | attorneys.superlawyers.com |
| 6 | personal injury lawyer cost | not listed | attorneys.superlawyers.com |
| 7 | personal injury lawyer reviews | #13 | attorneys.superlawyers.com |
| 8 | local personal injury lawyer | #2 | attorneys.superlawyers.com |
Market dominance
Every domain that appears across the tracked phrases, by appearances and best/average rank — the shape of the field you are ranking into.
Closeable DNA effort
The open separating signals, sized by measured impact — longer bar, more distance to the top-cohort norm. Hover a bar for its standing. The gap, never the remedy.
Signature constellation
The signals the winners share, coloured by where you stand — carried, partial, or missing.
Number of internal linksPage transfer weightMain-content landmark regionVisible phone numberVisible street addressTestimonials / reviews on pageMentions the target city/marketNavigation landmark region
PROJECTION — a modeled response, not a guarantee and not a measurement; the measured values are shown alongside it, equally plainly. Every pillar is projected from your real baseline; Presence and Position confirm only on a fresh scan.
Presence & Position
The keyword battlefield for personal injury lawyer in Houston. Your organic rank on each tracked phrase — longer bar is a stronger position. A phrase we could not read this run says so; a phrase you simply do not rank for says that, distinctly.
88%
keyword coverage
Confirmed50%
in the top 3
#2
best organic rank
#5
leaderboard position
Confirmedtop 3top 10beyond 10 / absentnot measured
personal injury lawyer near me ▸#2vol ~4400/mo
Measured organic position #2 — in the top 3. Search volume reads about 4400/month.
personal injury lawyer ▸#3vol ~2400/mo
Measured organic position #3 — in the top 3. Search volume reads about 2400/month.
best personal injury lawyer ▸#17vol ~70/mo
Measured organic position #17 — beyond page one. Search volume reads about 70/month.
top rated personal injury lawyer ▸#16vol ~70/mo
Measured organic position #16 — beyond page one. Search volume reads about 70/month.
best personal injury lawyer near me ▸#3vol ~40/mo
Measured organic position #3 — in the top 3. Search volume reads about 40/month.
personal injury lawyer cost ▸measured · not in the top 20vol ~50/mo
We read the results for this phrase and did not find you in the top 20 — a measured absence. Search volume reads about 50/month.
personal injury lawyer reviews ▸#13vol ~10/mo
Measured organic position #13 — beyond page one. Search volume reads about 10/month.
local personal injury lawyer ▸#2vol ~10/mo
Measured organic position #2 — in the top 3. Search volume reads about 10/month.
Market dominance (appearances + best/avg rank across the tracked phrases)
You vs the Top
how to read thisWhere you land against the sites ranking above you — phrase by phrase, plus the on-page signature they share and how you compare on the layers that answer even under a wall.
You show up on 7 of 8 tracked buyer phrases, best organic rank #2, 4 in the top three. Below is the battle, phrase by phrase — and the on-page signature the winners share.
The winners' shared signature (coloured by where you stand)
The keyword battle (one phrase per card — click to open)
personal injury lawyer near me#2
Measured organic position #2 — top 3. Search volume reads about 4400/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
personal injury lawyer#3
Measured organic position #3 — top 3. Search volume reads about 2400/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
best personal injury lawyer#17
Measured organic position #17 — beyond page one. Search volume reads about 70/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
top rated personal injury lawyer#16
Measured organic position #16 — beyond page one. Search volume reads about 70/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
best personal injury lawyer near me#3
Measured organic position #3 — top 3. Search volume reads about 40/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
personal injury lawyer costnot listed
We read this phrase and did not find you in the top 20 — a measured absence. Search volume reads about 50/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
personal injury lawyer reviews#13
Measured organic position #13 — beyond page one. Search volume reads about 10/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
local personal injury lawyer#2
Measured organic position #2 — top 3. Search volume reads about 10/month.
Who leads this marketattorneys.superlawyers.com, zehllaw.com, justia.com
What the leaders share on-page (market-level, not phrase-specific)
Beyond the page — what survives a wall
When a competitor refuses our read, its page signals go dark — but the domain, transport, mail, header and reputation layers still answer. This is the comparison a block can't hide.
| Site | Performancefield-measured page speed | Transport (TLS)certificate health | Domain ageregistration intelligence | Email authSPF / DMARC posture | Security response headersprotective response headers | Reputationsafety lists |
|---|---|---|---|---|---|---|
| www.■■■■■■■.com you | 69m / 94d | 33d | 27.6yr | SPF · no DMARC | 1 / 6 | clean |
| attorneys.superlawyers.com top refused our read (403) | 75m / 70d | 86d | Not measured | no SPF · no DMARC | 6 / 6 | clean |
| jefftoddlaw.com top | 65m / 91d | 47d | 8.9yr | SPF · DMARC:quarantine | 6 / 6 | clean |
| zehllaw.com top | Not measured | 43d | 12.5yr | no SPF · DMARC:none | 0 / 6 | clean |
| justia.com top refused our read (403) | Not measured | 84d | 24.0yr | no SPF · DMARC:none | 5 / 6 | clean |
| amarolawfirm.com top | Not measured | 87d | 18.2yr | no SPF · DMARC:quarantine | 1 / 6 | clean |
| yelp.com top refused our read (403) | Not measured | 82d | 22.8yr | no SPF · DMARC:reject | 0 / 6 | clean |
| bencrump.com top | Not measured | 57d | 13.6yr | SPF · DMARC:none | 1 / 6 | clean |
| attorneyguss.com trailing | Not measured | 85d | 20.6yr | no SPF · DMARC:none | 0 / 6 | clean |
| lawfirmsquare.com trailing | Not measured | 87d | 0.4yr | SPF · no DMARC | 5 / 6 | clean |
| dowlawfirm.com trailing | Not measured | 28d | 2.7yr | SPF · DMARC:quarantine | 6 / 6 | clean |
Every column here is our own analysis. A refused cell is a labeled fact about a site, never a zero (§4 · §5).
Gap Report
how to read thisWhat the winning pages carry that yours does not — every gap with its grade, its you-vs-top numbers, its severity and how reachable it is. What did we find? Start on Summary. Never a to-do list; the fix is the Rank Codex Report.
You carry 23 of 28 separating signals. 5 high-impact gaps remain — the widest distance to the top cohort.
23
separators you already win where you win
Your three widest gaps (highest measured impact)
missinghigh impact
you 28top 62onpage · medium effort
100% of the top pages carry it
missinghigh impact
you 249top 224performance · medium effort
67% of the top pages carry it
missinghigh impact
you 65top 34performance · medium effort
33% of the top pages carry it
How to read the colors & badges
Carried (teal) — you meet the top-cohort norm on this signal.
Partial (amber) — you carry some of it, not all.
Missing (crimson) — the winners carry it and you do not.
High impact (gold) — one of the widest gaps between you and the top cohort.
Coverage grades (how sure we are)
ConfirmedObservedEstimatedNot measured — refusedNot measured
Every number on the report carries one of these grades. A refused or not-measured cell is a labeled fact, never a zero dressed up as a measurement.
| Buyer phrase | Your organic position |
|---|---|
| personal injury lawyer near me | #2 |
| personal injury lawyer | #3 |
| best personal injury lawyer | #17 |
| top rated personal injury lawyer | #16 |
| best personal injury lawyer near me | #3 |
| personal injury lawyer cost | not in top 20 |
| personal injury lawyer reviews | #13 |
| local personal injury lawyer | #2 |
The winner varies by phrase — the domain leaderboard is in Keywords & Position.
The winners' shared signature — coloured by where you stand
Number of internal linksPage transfer weightMain-content landmark regionVisible phone numberVisible street addressTestimonials / reviews on pageMentions the target city/marketNavigation landmark region
missinghigh impact
you 28top 62onpage · medium effort
100% of the top pages carry it
missinghigh impact
you 249top 224performance · medium effort
67% of the top pages carry it
missinghigh impact
you 65top 34performance · medium effort
33% of the top pages carry it
missinghigh impact
you 0top 1structure · easy effort
100% of the top pages carry it
missinghigh impact
you 0top 1structure · easy effort
100% of the top pages carry it
Within reach (low / medium effort)
missinghigh impact
you 28top 62onpage · medium effort
100% of the top pages carry it
missinghigh impact
you 249top 224performance · medium effort
67% of the top pages carry it
missinghigh impact
you 65top 34performance · medium effort
33% of the top pages carry it
missinghigh impact
you 0top 1structure · easy effort
100% of the top pages carry it
missinghigh impact
you 0top 1structure · easy effort
100% of the top pages carry it
Deeper work (hard / moat)
none
| Separating signal | Your standing | You vs top |
|---|---|---|
| missing | you 28 · top 62 | |
| missing | you 249 · top 224 | |
| missing | you 65 · top 34 | |
| missing | you 0 · top 1 | |
| missing | you 0 · top 1 | |
| carried | you 5958 · top 1846 | |
| carried | you 67 · top 33 | |
| carried | you 167 · top 46 | |
| carried | you 108 · top 58 | |
| carried | you 28 · top 7.33 | |
| carried | you 18 · top 3.33 | |
| carried | you 15 · top 19 | |
| carried | you 6 · top 3.33 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 1 | |
| carried | you 1 · top 1 | |
| carried | you 1 · top 1 | |
| carried | you 1 · top 1 | |
| carried | you 1 · top 0 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 0 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 0.67 | |
| carried | you 1 · top 0.67 |
Machine Visibility
how to read thisCan the AI answer engines actually read each site? Blocked sites vanish from AI answers even while they still rank. Below: your stance, the competitor grid, and the openings.
What this is
Answer engines like ChatGPT, Claude, Perplexity, Gemini and Copilot read the open web through named crawlers. A site can invite them or shut them out in its robots rules. Shut them out and you disappear from the AI answers your customers increasingly ask for — even while you still rank in classic search. We checked five crawlers on your site and on every readable competitor.
The Site Health tab of this report measures this same crawler governance on your own site — the baseline reading this Rank DNA report builds on.
Your stance
■■■■■■■.com youOpen to every answer engine
GPTBot: openClaudeBot: openPerplexityBot: openGoogle-Extended: openBingbot: open
The competitor grid (hover a crawler to see what it feeds)
✓open✗blocked–unread
| Competitor | GPTBot | ClaudeBot | PerplexityBot | Google-Extended | Bingbot |
|---|---|---|---|---|---|
| attorneys.superlawyers.com top refused our read | – | – | – | – | – |
| jefftoddlaw.com top | ✓ | ✓ | ✓ | ✓ | ✓ |
| zehllaw.com top | – | – | – | – | – |
| justia.com top refused our read | ✓ | ✓ | ✓ | ✓ | ✓ |
| amarolawfirm.com top | ✓ | ✓ | ✓ | ✓ | ✓ |
| yelp.com top refused our read | ✗ | ✗ | ✗ | ✗ | ✓ |
| bencrump.com top | ✓ | ✓ | ✓ | ✓ | ✓ |
| attorneyguss.com trailing | ✓ | ✓ | ✓ | ✓ | ✓ |
| lawfirmsquare.com trailing | ✗ | ✗ | ✓ | ✗ | ✓ |
| dowlawfirm.com trailing | ✓ | ✓ | ✓ | ✓ | ✓ |
The opening
1 opening for you
1 competitor shut out the answer engines they could be visible in. Where they went dark to AI, an open site like yours is the one that gets quoted.
Patterns
how to read thisThese are the things winners share — and where you stand on each. The signals the top pages carry here, ranked by consistency; click a card to connect the pattern to your own reading. This is one market — universal patterns sharpen as studies accumulate (R29).
This is a single market. Universal, cross-market patterns grow as studies accumulate — never invented from one run (R29).
What winners share here (click a card — see where you stand)
100% of top pagesmissing
Number of internal links: part of the on-page building blocks a ranking page tends to have.
How consistent here 100% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 28 · top ~62 — you missing it.
67% of top pagesmissing
Page transfer weight: part of how fast and stable the page feels to a real visitor.
How consistent here 67% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 249 · top ~224 — you missing it.
100% of top pagesmissing
Main-content landmark region: part of how clearly the page is organised for readers and crawlers.
How consistent here 100% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 0 · top ~1 — you missing it.
100% of top pagescarried
Visible phone number: part of the proof signals that show a business is real and credible.
How consistent here 100% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 1 · top ~1 — you carried it.
100% of top pagescarried
Visible street address: part of the proof signals that show a business is real and credible.
How consistent here 100% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 1 · top ~1 — you carried it.
100% of top pagescarried
Testimonials / reviews on page: part of the proof signals that show a business is real and credible.
How consistent here 100% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 1 · top ~1 — you carried it.
100% of top pagescarried
Mentions the target city/market: part of the location signals that tie the page to a place and its customers.
How consistent here 100% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 1 · top ~1 — you carried it.
100% of top pagesmissing
Navigation landmark region: part of how clearly the page is organised for readers and crawlers.
How consistent here 100% of the top pages carry it in this market — a single study, sharpening as more accumulate.
Where you stand you 0 · top ~1 — you missing it.
The differentiators (sortable — consistency & impact)
| Signal | Category | Consistency ▾ | Impact ▾ | Your standing |
|---|---|---|---|---|
| onpage | missing | |||
| performance | missing | |||
| structure | missing | |||
| trust | carried | |||
| trust | carried | |||
| trust | carried | |||
| local | carried | |||
| structure | missing |
Click a column to sort. Consistency = how often the top pages carry the signal; impact = how far it separates winners from the trailing cohort.
Table stakes (both cohorts already carry)
Across the corpus so far (the library growing under R29)
| Category scanned | Runs |
|---|---|
| plumbing | 8 |
| personal injury lawyer | 5 |
| interior designer | 4 |
| plumber | 4 |
| plastic surgery | 3 |
| med spa | 2 |
| Food | 1 |
| seo software | 1 |
Lab · personal injury lawyer in Houston
how to read thisThe study behind your read — which sites we measured you against, exactly what separates the winners from the trailing pages, and the reverse signals to ignore. This is the evidence under every score.
Study DNA summary
Across 10 cohort sites we found 28 signals that separate the winners from the trailing pages. You already carry 23 of them; 5 of the rest are low or medium effort.
The cohort
7 top pages vs 3 trailing pages measured this run.
Top cohort7 sites
#1attorneys.superlawyers.comrefused
#1jefftoddlaw.comscanned
#1zehllaw.comunreachable
#2justia.comrefused
#2amarolawfirm.comscanned
#1yelp.comrefused
#3bencrump.comscanned
Trailing cohort3 sites
#19attorneyguss.comscanned
#19lawfirmsquare.comscanned
#19dowlawfirm.comscanned
Feature gaps: top vs bottom
36 signals compared · 8 separate the winners · sorted by impact. Win rate = how often the top pages beat the trailing cohort.
| Signal | Category | Top avg | Bottom avg | Win rate | Impact | Copy |
|---|---|---|---|---|---|---|
part of how much real, on-topic content the page carries. bottom pages measure higher — treat carefully | content | 1846 | 2078 | 33% | hard | |
part of the on-page building blocks a ranking page tends to have. | onpage | 62 | 29 | 100% | medium | |
part of how much real, on-topic content the page carries. bottom pages measure higher — treat carefully | content | 33 | 95 | 0% | medium | |
part of how the page connects to the rest of the site and the wider web. bottom pages measure higher — treat carefully | links | 46 | 79 | 33% | medium | |
part of how much real, on-topic content the page carries. bottom pages measure higher — treat carefully | content | 58 | 68 | 33% | medium | |
part of how fast and stable the page feels to a real visitor. | performance | 224 | 229 | 67% | medium | |
part of how much real, on-topic content the page carries. bottom pages measure higher — treat carefully | content | 7.33 | 13 | 33% | medium | |
part of how clearly the page is organised for readers and crawlers. bottom pages measure higher — treat carefully | structure | 3.33 | 9.33 | 0% | medium | |
part of how much real, on-topic content the page carries. bottom pages measure higher — treat carefully | content | 19 | 15 | 0% | medium | |
part of how fast and stable the page feels to a real visitor. bottom pages measure higher — treat carefully | performance | 34 | 33 | 33% | medium | |
part of how clearly the page is organised for readers and crawlers. | structure | 1 | 0.33 | 100% | easy | |
part of the proof signals that show a business is real and credible. bottom pages measure higher — treat carefully | trust | 3.33 | 4.33 | 33% | medium | |
part of the on-page building blocks a ranking page tends to have. bottom pages measure higher — treat carefully | onpage | 0.67 | 1 | 67% | easy | |
part of the proof signals that show a business is real and credible. | trust | 1 | 0.67 | 100% | easy | |
part of the proof signals that show a business is real and credible. | trust | 1 | 0.67 | 100% | easy | |
part of the proof signals that show a business is real and credible. | trust | 1 | 0.67 | 100% | hard | |
part of the location signals that tie the page to a place and its customers. | local | 1 | 0.67 | 100% | easy | |
part of how clearly the page is organised for readers and crawlers. | structure | 1 | 0.67 | 100% | easy | |
part of the machine-readable data that tells engines what the page is. bottom pages measure higher — treat carefully | schema | 0 | 0.67 | 0% | hard | |
part of the on-page building blocks a ranking page tends to have. bottom pages measure higher — treat carefully | onpage | 0.67 | 1 | 67% | easy | |
part of the on-page building blocks a ranking page tends to have. bottom pages measure higher — treat carefully | onpage | 0.67 | 1 | 67% | medium | |
part of the machine-readable data that tells engines what the page is. bottom pages measure higher — treat carefully | schema | 0.67 | 1 | 67% | medium | |
part of the location signals that tie the page to a place and its customers. bottom pages measure higher — treat carefully | local | 0 | 0.67 | 0% | easy | |
part of how clearly the page is organised for readers and crawlers. bottom pages measure higher — treat carefully | structure | 0.67 | 1 | 67% | easy |
Where the winners pull ahead
8 signals the top pages carry that separate them here.
missinghigh impact
you 28top 62onpage · medium effort
100% of the top pages carry it
missinghigh impact
you 249top 224performance · medium effort
67% of the top pages carry it
missinghigh impact
you 0top 1structure · easy effort
100% of the top pages carry it
carried
you 1top 1trust · easy effort
100% of the top pages carry it
carried
you 1top 1trust · easy effort
100% of the top pages carry it
carried
you 1top 1trust · hard effort
100% of the top pages carry it
carried
you 1top 1local · easy effort
100% of the top pages carry it
missinghigh impact
you 0top 1structure · easy effort
100% of the top pages carry it
Anti-patterns
25 reverse signals — stronger in the trailing pages, so not a ranking edge.
Table stakes (both cohorts already carry)
Measurement Dictionary reference · not your score
how to read thisThe full catalog of what we measure — the ruler, not the measurement. It is the same 58 signals for every site, in nine categories; your own reading lives in DNA Chain and the Gap Report. Click any signal name anywhere in the report to jump here; each entry links back to where it appears in your read. Tab by category.
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Served over a secure connection (HTTPS) https Served over a secure connection (HTTPS): part of the crawl-and-render basics an engine needs to read the page cleanly. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.9 |
Declares a canonical URL has_canonical Declares a canonical URL: part of the crawl-and-render basics an engine needs to read the page cleanly. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.6 |
Mobile viewport declared has_viewport_meta Mobile viewport declared: part of the crawl-and-render basics an engine needs to read the page cleanly. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.7 |
Page language declared html_lang_present Page language declared: part of the crawl-and-render basics an engine needs to read the page cleanly. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.4 |
Character encoding declared charset_declared Character encoding declared: part of the crawl-and-render basics an engine needs to read the page cleanly. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.3 |
Open to search indexing (not noindex) indexable Open to search indexing (not noindex): part of the crawl-and-render basics an engine needs to read the page cleanly. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.8 |
Site icon present favicon_present Site icon present: part of the crawl-and-render basics an engine needs to read the page cleanly. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.2 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Page transfer weight page_weight_kb Page transfer weight: part of how fast and stable the page feels to a real visitor. On the pages ranking above you, the winners tend to keep this lower. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | lower is better | medium | 0.6 |
Number of script includes script_tag_count Number of script includes: part of how fast and stable the page feels to a real visitor. On the pages ranking above you, the winners tend to keep this lower. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | lower is better | medium | 0.5 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Has a title tag title_present Has a title tag: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.9 |
Title length in the effective range title_length_ok Title length in the effective range: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.6 |
Has a meta description meta_desc_present Has a meta description: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.7 |
Meta description length in range meta_desc_length_ok Meta description length in range: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.5 |
Has an H1 heading h1_present Has an H1 heading: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.8 |
Exactly one H1 h1_singular Exactly one H1: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.5 |
Share of images with alt text images_with_alt_ratio Share of images with alt text: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | ratio | higher is better | medium | 0.6 |
Open Graph tags for sharing meta_og_present Open Graph tags for sharing: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.4 |
Twitter/social card tags meta_twitter_present Twitter/social card tags: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.3 |
Sane heading hierarchy heading_hierarchy_ok Sane heading hierarchy: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.5 |
Number of internal links internal_link_count Number of internal links: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.5 |
Share of descriptive (non-generic) link text descriptive_link_ratio Share of descriptive (non-generic) link text: part of the on-page building blocks a ranking page tends to have. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | ratio | higher is better | medium | 0.4 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Body word count word_count Body word count: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | hard | 0.8 |
Number of paragraphs paragraph_count Number of paragraphs: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.5 |
Average sentence length (readability) avg_sentence_len Average sentence length (readability): part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to keep this lower. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | lower is better | medium | 0.3 |
Number of lists list_count Number of lists: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.4 |
Number of images image_count Number of images: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.5 |
Has an embedded video video_embed_present Has an embedded video: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | hard | 0.4 |
Has a FAQ / Q&A block faq_block_present Has a FAQ / Q&A block: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.6 |
Number of data tables table_count Number of data tables: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.3 |
Leads with a direct summary/answer answer_first_present Leads with a direct summary/answer: part of how much real, on-topic content the page carries. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.6 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Header landmark region has_header_landmark Header landmark region: part of how clearly the page is organised for readers and crawlers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.4 |
Navigation landmark region has_nav_landmark Navigation landmark region: part of how clearly the page is organised for readers and crawlers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.4 |
Main-content landmark region has_main_landmark Main-content landmark region: part of how clearly the page is organised for readers and crawlers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.5 |
Footer landmark region has_footer_landmark Footer landmark region: part of how clearly the page is organised for readers and crawlers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.4 |
Breadcrumb navigation breadcrumb_present Breadcrumb navigation: part of how clearly the page is organised for readers and crawlers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.4 |
Number of semantic sections section_count Number of semantic sections: part of how clearly the page is organised for readers and crawlers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.4 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Number of outbound links external_link_count Number of outbound links: part of how the page connects to the rest of the site and the wider web. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.4 |
Share of outbound links marked nofollow nofollow_ratio Share of outbound links marked nofollow: part of how the page connects to the rest of the site and the wider web. On the pages ranking above you, the winners tend to keep this lower. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | ratio | lower is better | medium | 0.3 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Has JSON-LD structured data jsonld_present Has JSON-LD structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.8 |
LocalBusiness structured data schema_localbusiness LocalBusiness structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.8 |
Organization structured data schema_organization Organization structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.5 |
FAQPage structured data schema_faqpage FAQPage structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.6 |
Review/AggregateRating structured data schema_review_agg Review/AggregateRating structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | hard | 0.6 |
BreadcrumbList structured data schema_breadcrumb BreadcrumbList structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.4 |
Product/Service structured data schema_product_service Product/Service structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.5 |
WebSite/SearchAction structured data schema_website_search WebSite/SearchAction structured data: part of the machine-readable data that tells engines what the page is. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.4 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Visible phone number phone_present Visible phone number: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.6 |
Visible street address address_present Visible street address: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.6 |
Visible contact email email_present Visible contact email: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.4 |
Number of social profile links social_links_count Number of social profile links: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | count | higher is better | medium | 0.4 |
Forms submit securely secure_forms Forms submit securely: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.5 |
Privacy policy link privacy_policy_link Privacy policy link: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.4 |
Terms / legal link terms_link Terms / legal link: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.3 |
Testimonials / reviews on page testimonials_present Testimonials / reviews on page: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | hard | 0.6 |
Certification / trust badges trust_badges_present Certification / trust badges: part of the proof signals that show a business is real and credible. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.4 |
| Signal | Type | Direction | Effort | Weight |
|---|---|---|---|---|
Mentions the target city/market city_mention_present Mentions the target city/market: part of the location signals that tie the page to a place and its customers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.6 |
Embedded map map_embed_present Embedded map: part of the location signals that tie the page to a place and its customers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | medium | 0.4 |
Business hours on page hours_present Business hours on page: part of the location signals that tie the page to a place and its customers. On the pages ranking above you, the winners tend to carry more of this. It counts toward your DNA Match only when the top cohort clearly separates from the trailing pages on it. appears in your report: | yes/no | higher is better | easy | 0.5 |
Explain
how to read thisEvery score, in plain terms — what it measures, how we measure it, and what it is not. Pick a pillar. This is the same instrument the Rank Codex Report reads at depth.
Main
One weighted headline so a pretty page can never look elite while it is invisible.
what it measuresA single weighted reading of the four pillars — Presence weighted heaviest so ranking reality leads, DNA next, then Position and Closeable.
how it is measuredA single weighted reading of the four pillars, each on 0–100.
it moves whenIt moves as any pillar moves — most when Presence and DNA move.
what it is not
- a guarantee
- a second overall number — there is only one headline
DNA Match
How much of the winning on-page signature your page already carries — not your rank.
what it measuresThe on-page signals the pages ranking above you share and the trailing pages lack — structured data, titles, headings, content depth, local cues, proof, images, links — scored on your page against the top-cohort norm, with partial credit.
how it is measuredWe read the top and the trailing organic pages, measure the same 58 signals on all of them, keep only the signals where the top cohort genuinely separates from the bottom, and compare your page to the top-cohort average across that separating set.
it moves whenIt rises when your page carries more of the separating signature — confirmed only on a fresh scan.
what it is not
- a rank prediction
- proof your business is better
- the search engine's real algorithm
- a claim your page is identical to the winners
Presence
How often your domain actually shows up in the organic results for the buyer phrases.
what it measuresReal appearance in organic results across the tracked buyer keywords — coverage, plus extra weight for the phrases where you sit in the top 10 and the top 3.
how it is measuredWe read organic-only results for each tracked phrase, note found-or-not and the position, and weight top-10 and top-3 placements above a bare appearance.
it moves whenIt rises as your domain appears for more of the phrases, higher up — a measured fact each scan.
what it is not
- the DNA signature
- paid ads or the map pack
- a traffic guarantee
Position
When you do appear, how strong you are versus the other domains in the race.
what it measuresYour standing among the domains that rank for these phrases — your best organic position, your place on the domain leaderboard, and how many of the phrases you show up for.
how it is measuredWe build the leaderboard of domains across the tracked phrases, locate yours, and read your best position and your keyword footprint.
it moves whenIt rises as you climb positions, win more of the phrases, and move up the leaderboard.
what it is not
- business quality
- the DNA signature
- a full off-page authority audit
Closeable
How much of the gap is realistically within reach — credit for what you meet, plus how fixable the rest is.
what it measuresThe reachable upside on the DNA checklist — credit for the separating signals you already meet, and, among the open ones, how many are low-or-medium effort rather than hard.
how it is measuredWe take the separating signals, credit the share you already meet, and read the copyability of the open ones (easy / medium / hard / moat).
it moves whenIt rises as the low-and-medium-effort separators move to the top-cohort norm and are re-read.
what it is not
- a ranking promise
- the Presence or Position pillars
- an hours estimate
Your Report, in Full
This is your complete Rank DNA report — everything we can measure for your site and your market.
It is kept in your account: open it any time, with no re-running and no waiting.
Every number carries its coverage grade, and where we could not measure, the report says so.